Legoland Florida Resort is making history as the first theme park in the world to have an official currency listed on a currency exchange board. The Legoland Dollar will now be available for purchase on Travelex’s currency exchange boards at 55 participating Travelex locations after an exclusive partnership with the world’s leading independent foreign exchange business.
Legoland’s currency move one-ups Universal Orlando’s Wizarding World of Harry Potter, home of the Gringotts Wizarding Bank Notes. Harry Potter’s local currency has yet to be officially listed on a currency exchange. What would J.K. Rowling think of her Wizarding World being one-upped by Legoland?
All joking aside, Legoland Dollars can be purchased through select Travelex locations for the summer 2015 season under the current partnership.
“Everything at Legoland Florida Resort is created for kids, including the currency,” said Adrian Jones, General Manager of Legoland Florida Resort. “By using Legoland Dollars with a playful design, it builds on the immersive experience for young guests. Although we accept U.S. currency, only Legoland Dollars will get you an additional $39.25 in added value.”
The additional $39.25 in added value includes free parking, an upgrade to the Legoland Water Park and an order of the resort’s famous Granny’s Apple Fries. All Legoland Dollars can be spent at any of the park’s restaurants, concessions, retail stores and other park locations. For a full list of locations where you can exchange for Legoland Dollars, click here.
“We’re pleased to add the Legoland dollar to our extensive range of currencies this summer,” said Christopher McShane, Head of Retail for Travelex. “Of course, Legoland Florida Resort comes as highly recommended by my two sons, ages 4 and 8, but we’re also happy to offer additional value and benefits to our customers through this partnership.”
Once again, Central Florida tourism is making history. But will Legoland’s latest move spark a currency war between theme parks? Will others, like Universal Orlando and the Wizarding World of Harry Potter follow, or will fans be required to make the trip to Diagon Alley before they can get their hands on Gringotts Wizarding Bank Notes? The theme park currency world is changing, who needs the real-world global currency issues? (Ok, now all kidding aside).
The Legoland theme parks are a part of Merlin Entertainments Group, which also operates the Orlando Sea Life Aquarium and Madame Tussauds Orlando at I-Drive 360. Legoland Florida Resort is a 150-acre interactive theme park with more than 50 rides, shows and attractions and a water park all geared to families with children ages 2 to 12. There is also a Legoland Hotel located at the resort with 152 themed rooms and suites.